LEAD Consulting:
An OCG Company
Bringing together LEAD Consulting’s marketing, digital, and advisory expertise with OCG’s global financial services capability, delivering integrated, insight-led solutions for growth, compliance, and strategic transformation.
LEAD Consulting, an OCG company, specialises in marketing technology, customer data strategy, digital performance, and operational transformation.
With a track record of supporting global financial institutions, including long-term partnerships with HSBC, OANDA, and Equiti, as well as consumer and retail brands such as Heineken and River Island, LEAD brings deep commercial and delivery expertise that complements OCG’s regulatory and strategic strengths.
Following the 2025 merger with OCG, LEAD now forms a specialist arm within the business, enabling our clients to align marketing and digital performance with broader compliance and business strategy.
Our
Specialties
LEAD delivers both consulting and activation services. We work with CMOs, product owners, and in-house teams to solve complex problems across marketing effectiveness, mar-tech implementation, customer insights, and digital execution.
Marketing Consulting
Helping organisations make smarter, faster decisions across brand, performance, and data.
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Media Measurement Frameworks
Identify the marketing channels delivering the greatest return.
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Martech Stack Design & Audit
Review your current technology ecosystem, identify gaps, and implement fit-for-purpose tools.
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Website Strategy & Experience Optimisation
Align your digital presence with commercial outcomes.
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Marketing Spend Audit
Identify inefficiencies and unlock savings across digital media and agency fees.
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Operating Model Design
Evaluate internal processes, capabilities, and tech to improve how your marketing team works.
Marketing Activation
In addition to strategic consulting, LEAD offers managed services to activate and optimise marketing activity for clients needing hands-on support.
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Media Measurement Frameworks
Identify the marketing channels delivering the greatest return.
-
Martech Stack Design & Audit
Review your current technology ecosystem, identify gaps, and implement fit-for-purpose tools.
-
Website Strategy & Experience Optimisation
Align your digital presence with commercial outcomes.
-
Marketing Spend Audit
Identify inefficiencies and unlock savings across digital media and agency fees.
-
Operating Model Design
Evaluate internal processes, capabilities, and tech to improve how your marketing team works.